How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes...
4 Ways to Build Social Media Engagement

4 Ways to Build Social Media Engagement

All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here...
The Best Advice from Content Marketing World 2018

The Best Advice from Content Marketing World 2018

First things first. The title is a lie. Well, kind of. Content Marketing World was packed with loads of tips and inspiration from some pretty brilliant content marketers. However, if you’ve ever been to a large conference, you know that it’s near impossible to soak in...