Boost Your LinkedIn Game With These Must-Know Metrics
As a savvy marketer, you know that tracking and monitoring analytics is key to improving your social media strategy; and marketing strategy as a whole. When it comes to social media, a lot of businesses are seeing success with LinkedIn.
LinkedIn is a powerful platform for marketers to connect with their audience and drive business outcomes. However, with so many metrics to track, it can be hard to know which ones to focus on. There are several metrics on LinkedIn that marketers can focus on to measure the effectiveness of their marketing efforts.
Are you ready to take your LinkedIn marketing game to the next level? Well, buckle up and get ready to dive into the world of LinkedIn analytics!
Impressions
Having eyes on your content is essential and impressions can help you gauge your content performance. Impressions provide insight into the total number of times your Linkedin post was visible. An impression is counted every time your post appears on someone’s feed, whether they engaged with it or not.
Engagement Metrics
There are several engagement metrics that are very important for a marketer. We clumped these together to make it easier to understand. These metrics are used to measure the effectiveness of your content on LinkedIn.
Engagement Rate
The engagement rate shows the percentage of people who engaged with your post. The higher your engagement rate, the more likely your content is resonating with your audience. Linkedin’s algorithm favors content that generates high amounts of engagement; so this is a key metric to track. If you’re looking for ways to increase your engagement rate, try this:
Use visuals to stop your audience from scrolling past
Spark interaction by asking questions
Try new content formats like videos and infographics
Click-Through Rate
Click-through rate (CTR) measures how often people clicked on your post or ad after seeing it. A high CTR shows that your content is compelling and relevant to your audience. A high CTR shows that your audience is interested in learning more about your brand and what you have to offer. It can also help to drive traffic to your website or other content. To increase the CTR of your Linkedin content, be sure to use strong CTAs that encourage your audience to take an action.
Reactions, Comments, and Shares
Reactions, comments, and shares are part of the metrics that make up the engagement rate. These metrics are important because they help marketers understand how their content is performing on Linkedin. Reactions, comments, and shares can also help improve your overall content strategy. When audiences take these actions, it helps you understand what resonates with your audience and what type of content they want to see more of.
Follower Metrics
Follower metrics measure the number of people who are connected with your brand on Linkedin. There are 2 key metrics that fall under this category—total followers and follower demographics. Total followers is the number of followers your page has. Follower demographics gives an understanding of where your followers are located, the industries they’re in and seniority level. Follower demographics is particularly helpful as you can pinpoint the appropriate times of day to post based on the timezone of your top followers location.
Visitor Metrics
Visitor metrics and follower metrics often get confused but they are two very different metrics. Visitors are those people that come to your page, but do not follow the page. There are also visitor demographics that give the same demographic information that the follower metrics show—location, industry, and seniority. Keep an eye on this metric as it can indicate a change in your customer base.
Employee Advocacy
There are no better cheerleaders than your employees! This metric is especially important for those Linkedin pages that have been established for a bit. Employee Advocacy analytics are a collection from the past 30 days where you can also see the number of posts shared by employees according to their seniority, job function, and location.
Unlock the Power of LinkedIn
By tracking these LinkedIn metrics regularly, you can refine your content, make better data-driven decisions, and achieve your marketing goals—like the pro you are! Start tracking those metrics and watch your LinkedIn marketing strategy soar.
Written by Jara Rowe, a Content Specialist at Green Loop.