How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes...
4 Ways to Build Social Media Engagement

4 Ways to Build Social Media Engagement

All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here...
5 Top Social Media Trends for 2018

5 Top Social Media Trends for 2018

Just wrapping up its sixth year, the Social Media Marketing World (SMMW) conference is known for featuring some of the best minds in social media marketing today. Our Director of Communications, Meghan Martin, attended this year’s conference and had the following to...