CLIENT

Indy Arts Council

Every two years, the Indy Arts Council supports artists and arts administrators through the Creative Renewal Arts Fellowship, a generous two-year opportunity that provides artists the gift of space and peace needed to recharge, thrive, and create.

The 2019 class of Fellows faced many pandemic-related challenges. As the Arts Council team prepared to launch the 2022 application, they knew storytelling would be more important than ever and a strategic partner could help make the application round a success. 

The Arts Council team worked with Green Loop Marketing to build out a two-part marketing strategy focused on both telling past fellows’ stories and driving interest in the 2022 application. 

The data-driven strategy focused on content development, social media management, email marketing, and PR and partner-focused media efforts. 

We teamed up with Leah Trib Productions for video production, resulting in an engaging, artist-focused series packed with inspiration and enthusiasm. Our work brought public and industry attention to the Fellowship, exceeding the applicant goal for the 2022 Fellowship by 33%!

  • Video Production

  • Social Media Management

  • Public Relations

  • Media Relations

  • Email Marketing

  • Content Marketing

“The team at Green Loop helped us make sense of the distinct needs of the different audiences we are trying to reach through our digital media channels.”

CLIENT WORDS

The team at Green Loop helped us make sense of the distinct needs of the different audiences we are trying to reach through our digital media channels.

They put together a framework for how we align our content with our audiences for maximum engagement. As a result, we are able to easily and confidently plan everything from one-off posts to targeted campaigns.

MELISSA ROWE, Marketing & Communications Manager, Indy Arts Council