CLIENT

Mental Health America of Indiana

Alcohol is the #1 drug Hoosiers abuse–especially college students and teenagers. That’s why Mental Health America of Indiana (MHAI) sought to launch a public service campaign spreading awareness of the mental and physical side effects of alcohol abuse.

Green Loop worked with the MHAI team and video production partner Porch Marketing to develop the What’s Your Number 1? brand and multi-channel company. We led the overall visual brand strategy and art direction, designed a campaign landing page, managed social media–including influencer marketing relationships and short form video creation–and worked with Porch to develop distinct campaign phases and video assets. We also managed TikTok and Meta ads to drive further campaign awareness online. 

Offline, we helped secure multiple media appearances for the MHAI team on Indianapolis media and led ad buying efforts for billboards and bus signage.