CREATIVE DIRECTOR

Sarah Eutsler

Sarah was a DJ and newscaster for her college radio station (and absolutely loved it!), plus she's a serious student of comedy who's taken sketch writing with a former SNL writer and TV writing with the creator of Workaholics. This background in broadcasting and comedy writing reveals someone who understands timing, voice, and how to capture an audience's attention—skills that prove invaluable when crafting creative campaigns that need to both inform and entertain.

As a self-described creative "unicorn," Sarah thrives on being able to flex all of her creative powers in fun and unique ways while working with genuinely cool people. There's something magical about finding a role that doesn't force you to choose between different creative interests, letting you instead weave them all together into something bigger and better.

Sarah's creative DNA runs deep. She's an English major who grew up in a graphics business with a musician father and painter mother. Creativity flows through her blood, giving her an intuitive understanding of visual storytelling, written communication, and artistic expression that can't be taught—it has to be lived and breathed from day one.

Leading a major nonprofit association rebrand stands as one of the most significant projects of Sarah's career. While it's easy to get lost in endless revisions and project files, stepping back to realize her design work is on the streets of New York City—helping the oldest CPA society in the country usher in a new era—feels pretty extraordinary. But the moment that truly moved her? Hearing their CEO share that he bought a tie to match every color in the brand palette so he could wear them to corresponding events. Seeing a leader take such genuine pride in the new brand made all those late nights worthwhile.

Sarah's marketing philosophy is that marketing should be fun! Life is short, and not every message has to be serious. At the end of the day, we're here to connect with each other, and those human connections drive the most positive outcomes—whether that's brand loyalty, engagement, or simply making someone's day a little brighter.

Want to connect with Sarah? Ask for skincare recommendations (she creates content @lipstickmoxie), debate the latest Pantone Color of the Year, dissect the most recent SNL episode, talk about her weekly painting class, or simply share cat photos. She's passionate about creativity in all its forms.