Engaging with Empathy Amid COVID-19

Engaging with Empathy Amid COVID-19

We’ve been having a lot of client conversations over the last 48 hours on what to do with all that day-to-day marketing in light of COVID-19. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you hold off on ads, emails, and social posts? Continue in an effort to keep businesses running and people employed for as long as possible? It’s a […]

5 Top-of-Funnel Marketing Ideas for Tech Firms

5 Top-of-Funnel Marketing Ideas for Tech Firms

Before your prospects get to the point where they want a demo or to hear about your features and benefits, they need to 1) know that you exist and 2) trust that you’re a reliable authority to solve their challenges.  Some prospects might move quickly through your sales funnel. Some might take longer.  The situations […]