TikTok 101: What I Learned in TikTok University

Confession: I’m a 30-something who is wildly intimidated by TikTok. I love consuming the content, but when it comes to the idea of actually trying to make a TikTok, I find myself struck by paralysis. As a marketer, however, I know the value of learning the platform where the cool kids are congregating. That’s why […]