Data Privacy and Online Advertising in a Post-Cookie and Meta World
Online advertising has undergone rapid change in recent years as data privacy becomes a consumer priority. Decisions in Silicon Valley and on Capitol Hill will impact the bottom lines of businesses across the country. In the 4 years since the Cambridge Analytica scandal brought Mark Zuckerberg to Capitol Hill, data privacy has become a key […]
Key Takeaways from My Marketing Internship
As summer comes to a close, we are wrapping up an awesome summer with our marketing intern, Amelia Lynas. A senior at Ball State, Amelia dove into her summer internship with enthusiasm and energy. Thankfully, we won’t get a chance to miss her. She’s joining us as a marketing coordinator! Below Amelia captures three key […]
3 Lessons from my Marketing Internship
This spring we welcomed Butler junior Nadia Issa to our team as a marketing intern. In addition to doing great work, Nadia brought an awesome energy and vibrance that our team needed after a year of Zoom meetings! As her internship comes to an end, Nadia shares her three favorite lessons she gathered along the […]
4 Strategies to Win Back Email Subscribers
How do you shift through the endless amounts of emails in your inbox each day? What really catches your eye before you navigate to something new? Even the hippest, most successful brands and the best email marketers get unsubscribes. Here are ways to monitor your unsubscribed contacts and those who don’t engage… and what […]
4 Things I Learned as a Marketing Intern
Our team had a rockstar intern this summer! Tori Martin, a junior studying UX at Purdue, worked with us on client projects including designing email and social graphics, building social media kits for client partners, laying out project logistics and details, research, and so much more. As Tori heads back to Purdue, we’re saying goodbye […]
5 Simple Ways To Make Your Content More Visually Engaging
By Jenny Tod of Jenny Tod Creative + Indie Coffee Roasters What if I told you there were ways to create more visually engaging content without spending a dime? I’m often asked about simple and practical methods to enhance a company’s brand identity without bringing on a designer or breaking the bank, so in support […]
5 Instagram Best Practices to Follow Now
We recently welcomed Stephanie Onyeiwu to our team and are excited to share her first blog for Green Loop! A recent Butler graduate, Stephanie is a data-driven marketer with a passion for research and strategy. Look for more from Stephanie as you stay In the Loop! Ninety percent of users on Instagram follow a brand […]
Are Social Media Ads for Your Business? — 4 Questions to Ask
By Jordan Shea The low cost and high trackability of social media ad spend entices new businesses daily. Despite stories of novices having viral-like success, social media ads require a lot of planning to execute properly. The power of social algorithms can do more harm than good without thoughtful strategy and understanding of your audience. […]
3 Ways to Differentiate Your Podcast
Hayley Brown, Interviewer + Influencer, Drink Culture Podcast As one of the Drink Culture’s interviewers, Hayley Brown is passionate about showcasing the entrepreneurs and thought leaders in Indianapolis. She is also a member of the marketing department at Probo Medical as part of her Orr Fellowship. And as if that wasn’t enough to keep her busy, […]
What’s Ahead in B2C Marketing – A Forecast for 2019
Jenni Burton is an experienced sales & marketing professional with a passion for developing content marketing strategies and evaluating how those strategies drive leads, customer loyalty, and purchase. Her past positions include Account Executive at Pattern 89, Social Media Manager at Simon Malls, and Associate Director of Digital Marketing at Herff Jones. When we wanted […]
