8 Marketing Trends for 2021
After surviving the past year, one has to wonder if there is even a point to predicting trends for the next year. After all, in 2020 most marketers had to toss their intricate strategies in the trash and quickly pivot to tactics that made more sense during a pandemic. Despite the fact that many marketers […]
Engaging with Empathy Amid COVID-19
We’ve been having a lot of client conversations over the last 48 hours on what to do with all that day-to-day marketing in light of COVID-19. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you hold off on ads, emails, and social posts? Continue in an effort to keep businesses running and people employed for as long as possible? It’s a […]
5 Top-of-Funnel Marketing Ideas for Tech Firms
Before your prospects get to the point where they want a demo or to hear about your features and benefits, they need to 1) know that you exist and 2) trust that you’re a reliable authority to solve their challenges. Some prospects might move quickly through your sales funnel. Some might take longer. The situations […]
9 Marketing Trends for 2020
Keeping up with marketing advancements is a full-time job. It wasn’t that long ago when it took weeks (if not months) to roll out a new print ad or brochure. Today, you’re lucky to blink before a new marketing request for your team appears. We asked nine marketing professionals across an assortment of industries […]
4 Ideas to Kickstart Your Content Plan
Launching a new content plan is one of our favorite processes. Not only does it give us a chance to write on a whiteboard (who doesn’t love that?), but it also allows our team the opportunity to step back, be strategic, and ensure we budget enough resources to communicate critical messages. Any solid content marketing […]
6 Tips to Harness the Power of Email Marketing
Do you get any emails that you love? Or do you curse and unsubscribe every time another pointless, self-serving, and sales-driven email enters your inbox? The claim that email marketing isn’t dead is oh so true. According to Pew Research, “92% of online adults use email, with 61% using it on an average day.” But […]
3 Big Social Media Trends for 2019
Usually, when I think of a business trend, I imagine some new flashy tech tool. Or a phrase from a popular book that everyone jumps on board with for a year, maybe two, then loses interest. However, looking at trends as the direction in which something is headed, gives something more solid upon which to […]
How to Conduct a Social Media Audit
So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes time, persistence, and even more time. It’s a long game. Sure, […]
So, You’ve Been Added to a Twitter list. Here’s What to Do Now.
A client just asked us about Twitter lists. It’s such an important question, we wanted to share our response on our blog as well. Here’s what to do after you’re added to a Twitter list.
4 Ways to Build Social Media Engagement
All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here are four tried and tested ways we use to […]
