Is Public Art Right for Your Business? 6 Things to Consider
Public art changes neighborhoods. It engages and empowers those who encounter it in their everyday lives. And it can be great for your business. Four years ago, our client Jiffy Lube of Indiana embarked on a long-term, state-wide, public art project. Green Loop collaborated with the Arts Council of Indianapolis to spearhead and manage it […]
6 Metrics You Need to Track in Google Analytics
We’re obsessed with data and using that data to make informed marketing decisions. However, anytime we mention Google Analytics, we’re often met with confusion, fear, or (perhaps worst of all) apathy. You don’t need a Google Analytics certification to understand who is coming to your site, how they’re getting there, and what they’re doing once […]
Sponsorship Should Get You More Than Your Logo On A Shirt
How many ratty old 5k tee shirts do you have in your closet right now? I probably have ten. At least. Without looking, can you name any company logos on those shirts? Me neither. Philanthropy and giving back to organizations that are important to you should be part of your annual budget. With some extra […]
