8 Marketing Trends for 2021

8 Marketing Trends for 2021 Green Loop Marketing Indianapolis

After surviving the past year, one has to wonder if there is even a point to predicting trends for the next year. After all, in 2020 most marketers had to toss their intricate strategies in the trash and quickly pivot to tactics that made more sense during a pandemic. Despite the fact that many marketers […]

3 Steps to Build Your Culture Marketing Strategy

3 Steps to Build Your Culture Marketing Strategy - Employees talking with laptops - Green Loop Marketing Indianapolis

In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]

Why Culture Marketing is Good for Business

Tech Office Space Why Culture Marketing is Good for Business

We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]

5 Top-of-Funnel Marketing Ideas for Tech Firms

5 Top-of-Funnel Marketing Ideas for Tech Firms

Before your prospects get to the point where they want a demo or to hear about your features and benefits, they need to 1) know that you exist and 2) trust that you’re a reliable authority to solve their challenges.  Some prospects might move quickly through your sales funnel. Some might take longer.  The situations […]

9 Marketing Trends for 2020

9 Marketing Trends for 2020

  Keeping up with marketing advancements is a full-time job. It wasn’t that long ago when it took weeks (if not months) to roll out a new print ad or brochure. Today, you’re lucky to blink before a new marketing request for your team appears. We asked nine marketing professionals across an assortment of industries […]

Are Social Media Ads for Your Business? — 4 Questions to Ask

Are Social Media Ads for Your Business?—4 Questions to Ask

By Jordan Shea The low cost and high trackability of social media ad spend entices new businesses daily. Despite stories of novices having viral-like success, social media ads require a lot of planning to execute properly. The power of social algorithms can do more harm than good without thoughtful strategy and understanding of your audience. […]

6 Tips to Harness the Power of Email Marketing

6 Tips to Harness the Power of Email Marketing | Meghan Martin, Green Loop Marketing

Do you get any emails that you love? Or do you curse and unsubscribe every time another pointless, self-serving, and sales-driven email enters your inbox? The claim that email marketing isn’t dead is oh so true. According to Pew Research, “92% of online adults use email, with 61% using it on an average day.” But […]

6 Metrics You Need to Track in Google Analytics

7 Metrics You Need to Track in Google Analytics

We’re obsessed with data and using that data to make informed marketing decisions. However, anytime we mention Google Analytics, we’re often met with confusion, fear, or (perhaps worst of all) apathy. You don’t need a Google Analytics certification to understand who is coming to your site, how they’re getting there, and what they’re doing once […]