Are Social Media Ads for Your Business? — 4 Questions to Ask
By Jordan Shea The low cost and high trackability of social media ad spend entices new businesses daily. Despite stories of novices having viral-like success, social media ads require a lot of planning to execute properly. The power of social algorithms can do more harm than good without thoughtful strategy and understanding of your audience. […]
6 Tips to Harness the Power of Email Marketing
Do you get any emails that you love? Or do you curse and unsubscribe every time another pointless, self-serving, and sales-driven email enters your inbox? The claim that email marketing isn’t dead is oh so true. According to Pew Research, “92% of online adults use email, with 61% using it on an average day.” But […]
6 Metrics You Need to Track in Google Analytics
We’re obsessed with data and using that data to make informed marketing decisions. However, anytime we mention Google Analytics, we’re often met with confusion, fear, or (perhaps worst of all) apathy. You don’t need a Google Analytics certification to understand who is coming to your site, how they’re getting there, and what they’re doing once […]
