6 Tips to Harness the Power of Email Marketing

6 Tips to Harness the Power of Email Marketing | Meghan Martin, Green Loop Marketing

Do you get any emails that you love? Or do you curse and unsubscribe every time another pointless, self-serving, and sales-driven email enters your inbox? The claim that email marketing isn’t dead is oh so true. According to Pew Research, “92% of online adults use email, with 61% using it on an average day.” But […]

6 Metrics You Need to Track in Google Analytics

7 Metrics You Need to Track in Google Analytics

We’re obsessed with data and using that data to make informed marketing decisions. However, anytime we mention Google Analytics, we’re often met with confusion, fear, or (perhaps worst of all) apathy. You don’t need a Google Analytics certification to understand who is coming to your site, how they’re getting there, and what they’re doing once […]