TikTok 101: What I Learned in TikTok University
Confession: I’m a 30-something who is wildly intimidated by TikTok. I love consuming the content, but when it comes to the idea of actually trying to make a TikTok, I find myself struck by paralysis. As a marketer, however, I know the value of learning the platform where the cool kids are congregating. That’s why […]
4 Common Copywriting Mistakes and How to Avoid Them
The world of marketing is ever-changing. It can be hard to keep up with the dos and don’ts of it all–especially when it comes to copywriting. Everyone makes mistakes, but when it comes to copywriting, avoiding these common ones can help you better connect with your core audience, get your message across in an engaging […]
Employees as Culture Marketers: Why You Need Employee Brand Ambassadors and How to Encourage Them
In Part I of our culture marketing series we introduced you to culture marketing and shared insights from some of Indy’s top business marketing minds. In Part II, we took a deep dive into three ways to build your company’s culture marketing strategy. To round out the series, we’re exploring one of the key components […]
8 Marketing Trends for 2021
After surviving the past year, one has to wonder if there is even a point to predicting trends for the next year. After all, in 2020 most marketers had to toss their intricate strategies in the trash and quickly pivot to tactics that made more sense during a pandemic. Despite the fact that many marketers […]
3 Steps to Build Your Culture Marketing Strategy
In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]
Why Culture Marketing is Good for Business
We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]
9 Marketing Trends for 2020
Keeping up with marketing advancements is a full-time job. It wasn’t that long ago when it took weeks (if not months) to roll out a new print ad or brochure. Today, you’re lucky to blink before a new marketing request for your team appears. We asked nine marketing professionals across an assortment of industries […]
Are Social Media Ads for Your Business? — 4 Questions to Ask
By Jordan Shea The low cost and high trackability of social media ad spend entices new businesses daily. Despite stories of novices having viral-like success, social media ads require a lot of planning to execute properly. The power of social algorithms can do more harm than good without thoughtful strategy and understanding of your audience. […]
6 Tips to Harness the Power of Email Marketing
Do you get any emails that you love? Or do you curse and unsubscribe every time another pointless, self-serving, and sales-driven email enters your inbox? The claim that email marketing isn’t dead is oh so true. According to Pew Research, “92% of online adults use email, with 61% using it on an average day.” But […]
6 Metrics You Need to Track in Google Analytics
We’re obsessed with data and using that data to make informed marketing decisions. However, anytime we mention Google Analytics, we’re often met with confusion, fear, or (perhaps worst of all) apathy. You don’t need a Google Analytics certification to understand who is coming to your site, how they’re getting there, and what they’re doing once […]
