Key Takeaways from My Marketing Internship
As summer comes to a close, we are wrapping up an awesome summer with our marketing intern, Amelia Lynas. A senior at Ball State, Amelia dove into her summer internship with enthusiasm and energy. Thankfully, we won’t get a chance to miss her. She’s joining us as a marketing coordinator! Below Amelia captures three key […]
Own What You Know: 4 Ways to Do Thought Leadership (Without Feeling Slimy)
In Part I of our Thought Leadership series, I covered 3 Ways Thought Leadership Can Help Your Marketing. Need to catch up? Click here to read. Some companies are hesitant about thought leadership as they don’t want to appear self-righteous or slimy. However, when done properly, thought leadership does the opposite, positioning individuals and […]
3 Ways Thought Leadership Can Help Your Marketing
We all have that one person we know that is a true expert in their area, the one who’s on speed dial when we need their help. In what ways can you or your company be that person for your audience? The place they go to for wisdom and helpful information? You can become that […]
Employees as Culture Marketers: Why You Need Employee Brand Ambassadors and How to Encourage Them
In Part I of our culture marketing series we introduced you to culture marketing and shared insights from some of Indy’s top business marketing minds. In Part II, we took a deep dive into three ways to build your company’s culture marketing strategy. To round out the series, we’re exploring one of the key components […]
8 Marketing Trends for 2021
After surviving the past year, one has to wonder if there is even a point to predicting trends for the next year. After all, in 2020 most marketers had to toss their intricate strategies in the trash and quickly pivot to tactics that made more sense during a pandemic. Despite the fact that many marketers […]
3 Steps to Build Your Culture Marketing Strategy
In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]
Why Culture Marketing is Good for Business
We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]
5 Simple Ways To Make Your Content More Visually Engaging
By Jenny Tod of Jenny Tod Creative + Indie Coffee Roasters What if I told you there were ways to create more visually engaging content without spending a dime? I’m often asked about simple and practical methods to enhance a company’s brand identity without bringing on a designer or breaking the bank, so in support […]
5 Top-of-Funnel Marketing Ideas for Tech Firms
Before your prospects get to the point where they want a demo or to hear about your features and benefits, they need to 1) know that you exist and 2) trust that you’re a reliable authority to solve their challenges. Some prospects might move quickly through your sales funnel. Some might take longer. The situations […]
Is Public Art Right for Your Business? 6 Things to Consider
Public art changes neighborhoods. It engages and empowers those who encounter it in their everyday lives. And it can be great for your business. Four years ago, our client Jiffy Lube of Indiana embarked on a long-term, state-wide, public art project. Green Loop collaborated with the Arts Council of Indianapolis to spearhead and manage it […]
