Data Privacy and Online Advertising in a Post-Cookie and Meta World
Online advertising has undergone rapid change in recent years as data privacy becomes a consumer priority. Decisions in Silicon Valley and on Capitol Hill will impact the bottom lines of businesses across the country. In the 4 years since the Cambridge Analytica scandal brought Mark Zuckerberg to Capitol Hill, data privacy has become a key […]
TikTok 101: What I Learned in TikTok University
Confession: I’m a 30-something who is wildly intimidated by TikTok. I love consuming the content, but when it comes to the idea of actually trying to make a TikTok, I find myself struck by paralysis. As a marketer, however, I know the value of learning the platform where the cool kids are congregating. That’s why […]
4 Reasons Why Social Media Graphics Look Unprofessional
A picture really is worth a thousand words, especially when it comes to social media. As the way we consume content continues to change, visual content is what helps grab your audience’s attention as they are doing their daily–or hourly–scroll. However, you can’t use just any visual or graphical element on social media. It needs […]
5 Things to Not Freak Out About with Your Social Media
We’ll let you in on a little secret: Social media is hard, even for the pros. Platforms are constantly changing. Algorithms shift. What got amazing engagement one day barely resonates the next. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts. The good news? The things you’re […]
Key Takeaways from My Marketing Internship
As summer comes to a close, we are wrapping up an awesome summer with our marketing intern, Amelia Lynas. A senior at Ball State, Amelia dove into her summer internship with enthusiasm and energy. Thankfully, we won’t get a chance to miss her. She’s joining us as a marketing coordinator! Below Amelia captures three key […]
10 Social Media Terms and Meanings to Know
Have you ever been in a marketing meeting where you didn’t understand what was being discussed? Or maybe you’ve received a social media report and everything seemed like a foreign language? Have no fear, we’re here to help! Social media marketing has many buzzwords and terms that even seasoned social media managers can have a […]
Why Culture Marketing is Good for Business
We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]
5 Instagram Best Practices to Follow Now
We recently welcomed Stephanie Onyeiwu to our team and are excited to share her first blog for Green Loop! A recent Butler graduate, Stephanie is a data-driven marketer with a passion for research and strategy. Look for more from Stephanie as you stay In the Loop! Ninety percent of users on Instagram follow a brand […]
Engaging with Empathy Amid COVID-19
We’ve been having a lot of client conversations over the last 48 hours on what to do with all that day-to-day marketing in light of COVID-19. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you hold off on ads, emails, and social posts? Continue in an effort to keep businesses running and people employed for as long as possible? It’s a […]
9 Marketing Trends for 2020
Keeping up with marketing advancements is a full-time job. It wasn’t that long ago when it took weeks (if not months) to roll out a new print ad or brochure. Today, you’re lucky to blink before a new marketing request for your team appears. We asked nine marketing professionals across an assortment of industries […]
