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Engaging with Empathy Amid COVID-19

Engaging with Empathy Amid COVID-19

We’ve been having a lot of client conversations over the last 48 hours on what to do with all that day-to-day marketing in light of COVID-19. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you hold off on ads, emails, and social posts? Continue in an effort to keep businesses running and people...
3 Big Social Media Trends for 2019

3 Big Social Media Trends for 2019

Usually, when I think of a business trend, I imagine some new flashy tech tool. Or a phrase from a popular book that everyone jumps on board with for a year, maybe two, then loses interest. However, looking at trends as the direction in which something is headed,...
9 Marketing Trends for 2019

9 Marketing Trends for 2019

We can’t help it. We’re addicted to keeping up with the latest trends in marketing. So when we saw the new year looming on the calendar, we jumped at the excuse to reach out to some of our favorite marketing leaders to see what trends they saw on the horizon for 2019....
How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes...