8 Marketing Trends for 2021

8 Marketing Trends for 2021 Green Loop Marketing Indianapolis

After surviving the past year, one has to wonder if there is even a point to predicting trends for the next year. After all, in 2020 most marketers had to toss their intricate strategies in the trash and quickly pivot to tactics that made more sense during a pandemic. Despite the fact that many marketers […]

3 Steps to Build Your Culture Marketing Strategy

3 Steps to Build Your Culture Marketing Strategy - Employees talking with laptops - Green Loop Marketing Indianapolis

In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]

Why Culture Marketing is Good for Business

Tech Office Space Why Culture Marketing is Good for Business

We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]

4 Strategies to Win Back Email Subscribers

4 Strategies to Win Back Email Subscribers - Green Loop Marketing - Indianapolis Marketing Agency - Digital Marketing - Content Marketing

  How do you shift through the endless amounts of emails in your inbox each day? What really catches your eye before you navigate to something new? Even the hippest, most successful brands and the best email marketers get unsubscribes. Here are ways to monitor your unsubscribed contacts and those who don’t engage… and what […]

4 Things I Learned as a Marketing Intern

Things I Learned as a Marketing Intern

Our team had a rockstar intern this summer! Tori Martin, a junior studying UX at Purdue, worked with us on client projects including designing email and social graphics, building social media kits for client partners, laying out project logistics and details, research, and so much more. As Tori heads back to Purdue, we’re saying goodbye […]

5 Simple Ways To Make Your Content More Visually Engaging

5 Simple Ways To Make Your Content More Visually Engaging | Jenny Tod Creative for Green Loop Marketing

By Jenny Tod of Jenny Tod Creative + Indie Coffee Roasters What if I told you there were ways to create more visually engaging content without spending a dime? I’m often asked about simple and practical methods to enhance a company’s brand identity without bringing on a designer or breaking the bank, so in support […]

5 Instagram Best Practices to Follow Now

We recently welcomed Stephanie Onyeiwu to our team and are excited to share her first blog for Green Loop! A recent Butler graduate, Stephanie is a data-driven marketer with a passion for research and strategy. Look for more from Stephanie as you stay In the Loop!  Ninety percent of users on Instagram follow a brand […]

Engaging with Empathy Amid COVID-19

Engaging with Empathy Amid COVID-19

We’ve been having a lot of client conversations over the last 48 hours on what to do with all that day-to-day marketing in light of COVID-19. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do you hold off on ads, emails, and social posts? Continue in an effort to keep businesses running and people employed for as long as possible? It’s a […]

5 Top-of-Funnel Marketing Ideas for Tech Firms

5 Top-of-Funnel Marketing Ideas for Tech Firms

Before your prospects get to the point where they want a demo or to hear about your features and benefits, they need to 1) know that you exist and 2) trust that you’re a reliable authority to solve their challenges.  Some prospects might move quickly through your sales funnel. Some might take longer.  The situations […]

Is Public Art Right for Your Business? 6 Things to Consider

Is Public Art Right for Your Business? 6 Things to Consider

Public art changes neighborhoods. It engages and empowers those who encounter it in their everyday lives. And it can be great for your business. Four years ago, our client Jiffy Lube of Indiana embarked on a long-term, state-wide, public art project. Green Loop collaborated with the Arts Council of Indianapolis to spearhead and manage it […]