4 Common Copywriting Mistakes and How to Avoid Them
The world of marketing is ever-changing. It can be hard to keep up with the dos and don’ts of it all–especially when it comes to copywriting. Everyone makes mistakes, but when it comes to copywriting, avoiding these common ones can help you better connect with your core audience, get your message across in an engaging […]
3 Steps to Build Your Culture Marketing Strategy
In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]
5 Simple Ways To Make Your Content More Visually Engaging
By Jenny Tod of Jenny Tod Creative + Indie Coffee Roasters What if I told you there were ways to create more visually engaging content without spending a dime? I’m often asked about simple and practical methods to enhance a company’s brand identity without bringing on a designer or breaking the bank, so in support […]
4 Ideas to Kickstart Your Content Plan
Launching a new content plan is one of our favorite processes. Not only does it give us a chance to write on a whiteboard (who doesn’t love that?), but it also allows our team the opportunity to step back, be strategic, and ensure we budget enough resources to communicate critical messages. Any solid content marketing […]
How to Conduct a Social Media Audit
So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes time, persistence, and even more time. It’s a long game. Sure, […]
4 Ways to Build Social Media Engagement
All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here are four tried and tested ways we use to […]
The Most Overlooked Step In Social Media Engagement
Ever created what you thought was a great and engaging social media post, only to be disappointed when no one even liked it? Well, don’t beat yourself up. Your post may have indeed been great. However, you probably fell victim to poor reach!
