Employees as Culture Marketers: Why You Need Employee Brand Ambassadors and How to Encourage Them
In Part I of our culture marketing series we introduced you to culture marketing and shared insights from some of Indy’s top business marketing minds. In Part II, we took a deep dive into three ways to build your company’s culture marketing strategy. To round out the series, we’re exploring one of the key components […]
3 Steps to Build Your Culture Marketing Strategy
In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]
Why Culture Marketing is Good for Business
We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]
