8 Marketing Trends for 2021
After surviving the past year, one has to wonder if there is even a point to predicting trends for the next year. After all, in 2020 most marketers had to toss their intricate strategies in the trash and quickly pivot to tactics that made more sense during a pandemic. Despite the fact that many marketers […]
4 Strategies to Win Back Email Subscribers
How do you shift through the endless amounts of emails in your inbox each day? What really catches your eye before you navigate to something new? Even the hippest, most successful brands and the best email marketers get unsubscribes. Here are ways to monitor your unsubscribed contacts and those who don’t engage… and what […]
9 Marketing Trends for 2019
We can’t help it. We’re addicted to keeping up with the latest trends in marketing. So when we saw the new year looming on the calendar, we jumped at the excuse to reach out to some of our favorite marketing leaders to see what trends they saw on the horizon for 2019.
How to Conduct a Social Media Audit
So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes time, persistence, and even more time. It’s a long game. Sure, […]
4 Ways to Build Social Media Engagement
All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here are four tried and tested ways we use to […]
5 Top Social Media Trends for 2018
Just wrapping up its sixth year, the Social Media Marketing World (SMMW) conference is known for featuring some of the best minds in social media marketing today. Our Director of Communications, Meghan Martin, attended this year’s conference and had the following to report. As I walked out of this year’s SMMW conference, pushed the Uber […]
