Usually, when I think of a business trend, I imagine some new flashy tech tool. Or a phrase from a popular book that everyone jumps on board with for a year, maybe two, then loses interest. However, looking at trends as the direction in which something is headed, gives something more solid upon which to […]
So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes time, persistence, and even more time. It’s a long game. Sure, […]
Ever created what you thought was a great and engaging social media post, only to be disappointed when no one even liked it? Well, don’t beat yourself up. Your post may have indeed been great. However, you probably fell victim to poor reach!