Data Privacy and Online Advertising in a Post-Cookie and Meta World
Online advertising has undergone rapid change in recent years as data privacy becomes a consumer priority. Decisions in Silicon Valley and on Capitol Hill will impact the bottom lines of businesses across the country. In the 4 years since the Cambridge Analytica scandal brought Mark Zuckerberg to Capitol Hill, data privacy has become a key […]
Are Social Media Ads for Your Business? — 4 Questions to Ask
By Jordan Shea The low cost and high trackability of social media ad spend entices new businesses daily. Despite stories of novices having viral-like success, social media ads require a lot of planning to execute properly. The power of social algorithms can do more harm than good without thoughtful strategy and understanding of your audience. […]
