5 Things to Not Freak Out About with Your Social Media
We’ll let you in on a little secret: Social media is hard, even for the pros. Platforms are constantly changing. Algorithms shift. What got amazing engagement one day barely resonates the next. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts. The good news? The things you’re […]
3 Steps to Build Your Culture Marketing Strategy
In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]
How to Conduct a Social Media Audit
So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes time, persistence, and even more time. It’s a long game. Sure, […]
4 Ways to Build Social Media Engagement
All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here are four tried and tested ways we use to […]
5 Top Social Media Trends for 2018
Just wrapping up its sixth year, the Social Media Marketing World (SMMW) conference is known for featuring some of the best minds in social media marketing today. Our Director of Communications, Meghan Martin, attended this year’s conference and had the following to report. As I walked out of this year’s SMMW conference, pushed the Uber […]
