4 Reasons Why Social Media Graphics Look Unprofessional
A picture really is worth a thousand words, especially when it comes to social media. As the way we consume content continues to change, visual content is what helps grab your audience’s attention as they are doing their daily–or hourly–scroll. However, you can’t use just any visual or graphical element on social media. It needs […]
5 Things to Not Freak Out About with Your Social Media
We’ll let you in on a little secret: Social media is hard, even for the pros. Platforms are constantly changing. Algorithms shift. What got amazing engagement one day barely resonates the next. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts. The good news? The things you’re […]
10 Social Media Terms and Meanings to Know
Have you ever been in a marketing meeting where you didn’t understand what was being discussed? Or maybe you’ve received a social media report and everything seemed like a foreign language? Have no fear, we’re here to help! Social media marketing has many buzzwords and terms that even seasoned social media managers can have a […]
3 Lessons from my Marketing Internship
This spring we welcomed Butler junior Nadia Issa to our team as a marketing intern. In addition to doing great work, Nadia brought an awesome energy and vibrance that our team needed after a year of Zoom meetings! As her internship comes to an end, Nadia shares her three favorite lessons she gathered along the […]
Employees as Culture Marketers: Why You Need Employee Brand Ambassadors and How to Encourage Them
In Part I of our culture marketing series we introduced you to culture marketing and shared insights from some of Indy’s top business marketing minds. In Part II, we took a deep dive into three ways to build your company’s culture marketing strategy. To round out the series, we’re exploring one of the key components […]
3 Steps to Build Your Culture Marketing Strategy
In our previous post we introduced you to culture marketing and shared insights from some of Indy’s top marketing and business minds. Miss out? Head here to catch up. Adding culture marketing to your content plan is a winning strategy for all your audiences. But how do you actually do culture marketing effectively? While each […]
Why Culture Marketing is Good for Business
We’ve all seen it: the infamous ping pong table and Nerf gun posts companies love to make on Instagram touting their culture with a caption along the lines of, “We’re so cool. We have games and beer!“ As much as you’d probably like it to, posting a picture of your office’s free La Croix doesn’t […]
4 Things I Learned as a Marketing Intern
Our team had a rockstar intern this summer! Tori Martin, a junior studying UX at Purdue, worked with us on client projects including designing email and social graphics, building social media kits for client partners, laying out project logistics and details, research, and so much more. As Tori heads back to Purdue, we’re saying goodbye […]
5 Instagram Best Practices to Follow Now
We recently welcomed Stephanie Onyeiwu to our team and are excited to share her first blog for Green Loop! A recent Butler graduate, Stephanie is a data-driven marketer with a passion for research and strategy. Look for more from Stephanie as you stay In the Loop! Ninety percent of users on Instagram follow a brand […]
Are Social Media Ads for Your Business? — 4 Questions to Ask
By Jordan Shea The low cost and high trackability of social media ad spend entices new businesses daily. Despite stories of novices having viral-like success, social media ads require a lot of planning to execute properly. The power of social algorithms can do more harm than good without thoughtful strategy and understanding of your audience. […]
