Usually, when I think of a business trend, I imagine some new flashy tech tool. Or a phrase from a popular book that everyone jumps on board with for a year, maybe two, then loses interest. However, looking at trends as the direction in which something is headed, gives something more solid upon which to […]
We can’t help it. We’re addicted to keeping up with the latest trends in marketing. So when we saw the new year looming on the calendar, we jumped at the excuse to reach out to some of our favorite marketing leaders to see what trends they saw on the horizon for 2019.
So many variables contribute to the success of each of your social posts. Timing. Copy. Graphics or video. Audience. Hashtags. The algorithm of each social channel. All of this and more makes it tough to truly judge your efforts from day-to-day. Social media takes time, persistence, and even more time. It’s a long game. Sure, […]
A client just asked us about Twitter lists. It’s such an important question, we wanted to share our response on our blog as well. Here’s what to do after you’re added to a Twitter list.
All everyone used to talk about was social media follower count and how to grow it. Today, social media discussions are focused on engagement. And for good reason. It doesn’t matter how many people follow you if no one actually cares about what you’re posting! Here are four tried and tested ways we use to […]
Welcome back to part two of Getting Started with Personal Branding—Personal Branding Horror Stories and Inspiration—from guest blogger, Ashely Sieb. If you missed part one, you can catch-up here. In part two, Ashley shares more tips on creating your personal brand, including how to measure your success, some branding horror stories, and who to follow […]
When you spend all day working in the world of marketing, you would think that personal branding would come easy. But promoting your own brand requires a different approach. That’s why we asked Ashley Sieb, one of the best personal brand marketers we know, to share her wisdom and experiences. We’re ecstatic to welcome Ashley […]
Ever created what you thought was a great and engaging social media post, only to be disappointed when no one even liked it? Well, don’t beat yourself up. Your post may have indeed been great. However, you probably fell victim to poor reach!
Just wrapping up its sixth year, the Social Media Marketing World (SMMW) conference is known for featuring some of the best minds in social media marketing today. Our Director of Communications, Meghan Martin, attended this year’s conference and had the following to report. As I walked out of this year’s SMMW conference, pushed the Uber […]