What We Did

  • Strategic Planning
  • Identity Evolution
  • Messaging and Branding
  • Layout and Art Direction
  • Copywriting

Guidon, an Indianapolis-based sustainable architecture and engineering firm, sought to reimagine their brand with a strategic eye toward the future. Together with partner Second Street Creative, we worked with the Guidon team to develop a sleek, modern brand that matches their forward-thinking work, complete with visuals and mission-driven language to help them stand out as more than just a firm that designs buildings. We also developed internal guidelines to help them maintain and build upon the established brand foundation and strategy.


We exist to improve lives and empower people.

Guidon elevates communities through the design and development of our projects. Our reputation for design excellence is created by our ability to solve complex challenges with clear solutions while being responsive to how the space will impact people and their communities.

Guidon About Page Copy

Tim King Guidon Indianapolis Marketing

“When we began our rebranding process in late 2018, we were looking for a firm that shared our goal of becoming the right partner to create a bold, optimistic, collaborative brand system. The Green Loop Marketing and Second Street Creative team have been a perfect choice!

The Team worked closely with our leadership to intentionally examine our objectives, as they developed a brand that demonstrated an awareness of our essence. The new brand system is nimble, modern and forward-looking while still connected to our heritage.

It has been a joy to work with the Green Loop Marketing and Second Street Creative team on the website development, storytelling content, and digital and print collateral. They consistently exceeded our expectations with timely and high-quality deliverables. Not only that, but they also brought a level of enthusiasm and optimism that was contagious and helped to move the design process forward.”

Tim King

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