People for Urban Progress has carved a name for themselves through projects and products that marry design and civic sustainability. As they considered the future of the brand, they partnered with Green Loop Marketing for insights and strategy to help them move forward in Indiana and beyond.

The Green Loop team engaged in a digital marketing audit, featuring a deep dive into their social, website, paid ads, and email analytics, helping to identify successful efforts and potential holes in their marketing. The audit findings provided a data-backed basis for the digital marketing strategy, which included content pillars and persona development, refinement of key messaging, best practices, influencer marketing recommendations, and overall content strategy.