TikTok 101: What I Learned in TikTok University

TikTok 101

Confession: I’m a 30-something who is wildly intimidated by TikTok. I love consuming the content, but when it comes to the idea of actually trying to make a TikTok, I find myself struck by paralysis.  As a marketer, however, I know the value of learning the platform where the cool kids are congregating. That’s why […]

4 Reasons Why Social Media Graphics Look Unprofessional

4 Reasons Why Social Media Graphics Look Unprofessional

A picture really is worth a thousand words, especially when it comes to social media. As the way we consume content continues to change, visual content is what helps grab your audience’s attention as they are doing their daily–or hourly–scroll. However, you can’t use just any visual or graphical element on social media. It needs […]

4 Common Copywriting Mistakes and How to Avoid Them

4 Common Copywriting Mistakes to Avoid

The world of marketing is ever-changing. It can be hard to keep up with the dos and don’ts of it all–especially when it comes to copywriting.  Everyone makes mistakes, but when it comes to copywriting, avoiding these common ones can help you better connect with your core audience, get your message across in an engaging […]

5 Things to Not Freak Out About with Your Social Media

5 Things to Not Freak Out About with Your Social Media, Green Loop Marketing

We’ll let you in on a little secret: Social media is hard, even for the pros.  Platforms are constantly changing. Algorithms shift. What got amazing engagement one day barely resonates the next. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts.  The good news? The things you’re […]

Key Takeaways from My Marketing Internship

Key Takeaways from My Marketing Internship | Green Loop Marketing Internship, Marketing Agency Indianapolis, Indiana

As summer comes to a close, we are wrapping up an awesome summer with our marketing intern, Amelia Lynas. A senior at Ball State, Amelia dove into her summer internship with enthusiasm and energy. Thankfully, we won’t get a chance to miss her. She’s joining us as a marketing coordinator! Below Amelia captures three key […]

10 Social Media Terms and Meanings to Know

10 Social Media Terms and Meanings to Know | Green Loop Marketing Indianapolis

Have you ever been in a marketing meeting where you didn’t understand what was being discussed? Or maybe you’ve received a social media report and everything seemed like a foreign language? Have no fear, we’re here to help! Social media marketing has many buzzwords and terms that even seasoned social media managers can have a […]

3 Lessons from my Marketing Internship

Nadia Issa Internship Post

This spring we welcomed Butler junior Nadia Issa to our team as a marketing intern. In addition to doing great work, Nadia brought an awesome energy and vibrance that our team needed after a year of Zoom meetings! As her internship comes to an end, Nadia shares her three favorite lessons she gathered along the […]

Own What You Know: 4 Ways to Do Thought Leadership (Without Feeling Slimy)

4 Ways to Do Thought Leadership (Without Feeling Slimy)

  In Part I of our Thought Leadership series, I covered 3 Ways Thought Leadership Can Help Your Marketing. Need to catch up? Click here to read. Some companies are hesitant about thought leadership as they don’t want to appear self-righteous or slimy. However, when done properly, thought leadership does the opposite, positioning individuals and […]

3 Ways Thought Leadership Can Help Your Marketing

3 Ways Thought Leadership Can Help Your Marketing

We all have that one person we know that is a true expert in their area, the one who’s on speed dial when we need their help. In what ways can you or your company be that person for your audience? The place they go to for wisdom and helpful information? You can become that […]