Data Privacy and Online Advertising in a Post-Cookie and Meta World
Online advertising has undergone rapid change in recent years as data privacy becomes a consumer priority. Decisions in Silicon Valley and on Capitol Hill will impact the bottom lines of businesses across the country. In the 4 years since the Cambridge Analytica scandal brought Mark Zuckerberg to Capitol Hill, data privacy has become a key […]
TikTok 101: What I Learned in TikTok University
Confession: I’m a 30-something who is wildly intimidated by TikTok. I love consuming the content, but when it comes to the idea of actually trying to make a TikTok, I find myself struck by paralysis. As a marketer, however, I know the value of learning the platform where the cool kids are congregating. That’s why […]
4 Reasons Why Social Media Graphics Look Unprofessional
A picture really is worth a thousand words, especially when it comes to social media. As the way we consume content continues to change, visual content is what helps grab your audience’s attention as they are doing their daily–or hourly–scroll. However, you can’t use just any visual or graphical element on social media. It needs […]
4 Common Copywriting Mistakes and How to Avoid Them
The world of marketing is ever-changing. It can be hard to keep up with the dos and don’ts of it all–especially when it comes to copywriting. Everyone makes mistakes, but when it comes to copywriting, avoiding these common ones can help you better connect with your core audience, get your message across in an engaging […]
5 Things to Not Freak Out About with Your Social Media
We’ll let you in on a little secret: Social media is hard, even for the pros. Platforms are constantly changing. Algorithms shift. What got amazing engagement one day barely resonates the next. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts. The good news? The things you’re […]
Key Takeaways from My Marketing Internship
As summer comes to a close, we are wrapping up an awesome summer with our marketing intern, Amelia Lynas. A senior at Ball State, Amelia dove into her summer internship with enthusiasm and energy. Thankfully, we won’t get a chance to miss her. She’s joining us as a marketing coordinator! Below Amelia captures three key […]
10 Social Media Terms and Meanings to Know
Have you ever been in a marketing meeting where you didn’t understand what was being discussed? Or maybe you’ve received a social media report and everything seemed like a foreign language? Have no fear, we’re here to help! Social media marketing has many buzzwords and terms that even seasoned social media managers can have a […]
3 Lessons from my Marketing Internship
This spring we welcomed Butler junior Nadia Issa to our team as a marketing intern. In addition to doing great work, Nadia brought an awesome energy and vibrance that our team needed after a year of Zoom meetings! As her internship comes to an end, Nadia shares her three favorite lessons she gathered along the […]
Own What You Know: 4 Ways to Do Thought Leadership (Without Feeling Slimy)
In Part I of our Thought Leadership series, I covered 3 Ways Thought Leadership Can Help Your Marketing. Need to catch up? Click here to read. Some companies are hesitant about thought leadership as they don’t want to appear self-righteous or slimy. However, when done properly, thought leadership does the opposite, positioning individuals and […]
3 Ways Thought Leadership Can Help Your Marketing
We all have that one person we know that is a true expert in their area, the one who’s on speed dial when we need their help. In what ways can you or your company be that person for your audience? The place they go to for wisdom and helpful information? You can become that […]
