Search is changing—fast. As tools like ChatGPT, Perplexity, and Google’s AI Overviews reshape how people find information, brands can’t rely on traditional SEO alone to stay visible.

As AI begins to summarize the web for us, a new kind of search visibility is emerging: Generative Engine Optimization.

Email has been a trusted communication tool for decades. Unlike social media platforms that are constantly changing, email offers a consistent channel that gives you nearly full control, and it remains one of the most cost-effective ways to reach your audience.

With so much content created by algorithms and AI, people are craving something real. They want to know the people and the purpose behind the brands they follow. That’s why authenticity matters so much. If your audience doesn’t trust what you say, it doesn’t matter how polished your posts look. Brand trust is what keeps people coming back and what helps your brand build lasting relationships. 

The hard part? Figuring out how to stay true to your brand while also being relatable. Here’s how you can do it.