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What Is Generative Engine Optimization (GEO), and Why It Matters for the Future of Search
Search is changing—fast. As tools like ChatGPT, Perplexity, and Google’s AI Overviews reshape how people find information, brands can’t rely on traditional SEO alone to stay visible.
As AI begins to summarize the web for us, a new kind of search visibility is emerging: Generative Engine Optimization.