With so much content created by algorithms and AI, people are craving something real. They want to know the people and the purpose behind the brands they follow. That’s why authenticity matters so much. If your audience doesn’t trust what you say, it doesn’t matter how polished your posts look. Brand trust is what keeps people coming back and what helps your brand build lasting relationships. 

The hard part? Figuring out how to stay true to your brand while also being relatable. Here’s how you can do it. 

A picture really is worth a thousand words. That’s why you can’t use just any visual on social media. Here are four key reasons why social media graphics might look unprofessional.

Platforms are constantly changing. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts. The good news? The things you’re likely panicking about might not be as important as you think.