CLIENT

California Society of CPAs (CalCPA)

Email is one of the most important and effective ways the California Society of CPAs (CalCPA) reaches its members and other audiences. But with movement in their internal team, CalCPA needed a partner to take over some of their email strategy and implementation.

Before jumping into execution, we completed a comprehensive audit of CalCPA’s email program, diving deep into both quantitative data and qualitative insights. The audit allowed us to understand CalCPA’s current email marketing practices as well as strengths and opportunities across campaign themes, email content and design, subject line copy, features and trends, and overall best practices, all of which would help inform future strategy and work. 

In just a few months, CalCPA has seen a 15.3% increase in open rate, 23.14% increase in click rate, and 6.8% increase in click-through rate in email stats.