CLIENT

Indiana CPA Society

The Indiana CPA Society supports aspiring and current CPA professionals from across the state. The communications team partnered with Green Loop to support content and social media efforts, especially when it comes to educating their members on the growing need for tech transformation. In addition, we helped their team expand paid ad efforts on Facebook and LinkedIn to boost membership retention and drive support for their advocacy efforts.

In 2023, we worked alongside the team to build and launch a new social media strategy targeting students. We launched and manage the new @INCPAS_students Instagram account, developing content that dispels myths about accounting, educates on career paths in the profession, highlights INCPAS members and more.

  • Content Marketing

  • Marketing Strategy

  • Social Media Marketing

  • Digital Ad Creation & Management

  • Design

“Their communication audit revealed several areas for improvement, their digital marketing strategy was written to align with our strategic plan, and their monthly reporting lets us know what’s working and what needs to be tweaked.”

Screenshots of Green Loop's work for the Indiana CPA Society including social media posts, website pages, and mobile app screens related to accounting, college surveys, diversity, women in accounting, and professional development.
Three phones show social posts: a girl jumping in the air with the text "are you ready for your accounting era?" and an explanation that accountants help with concerts, the @incpas_students Instagram grid, and a “Why I Became an Accountant” feature.
Portrait of a woman, Katie Kirkton of INCPAS, with shoulder-length brown hair, glasses, and a bright smile, wearing a blue top and a statement necklace with red and silver beads against a dark background.

CLIENT WORDS

Partnering with Green Loop on social media management, content production and ad strategy has helped us hone in on our strategic plan objectives and focus our efforts on what really matters.

As we continue to prioritize growing the CPA pipeline, Green Loop’s key recommendations and strategy gave us the tools we needed to further connect with future CPAs on all our communications channels in a more meaningful way.

KATIE KIRKTON, Creative Manager, Indiana CPA Society