CLIENT

Innovative Hematology, Inc.

As a non-profit treating both common and rare blood disorders, Innovative Hematology, Inc. (IHI) needed a partner to help them reach more people about the excellent patient-centered health care they provide. After completing a comprehensive audit and strategy in 2025, Green Loop identified a key area of opportunity to reach new prospective patients and provider partners across the state and surrounding markets: digital ads.

Since January 2026, we’ve collaborated with IHI to strategize and implement an extensive, cohesive digital ads program spanning Google (Search, Display, Video/YouTube, Performance Max), LinkedIn and Meta, as well as exploring connected TV. Ads have promoted the organization’s services and care broadly, as well as within targeted demographics like gene therapy care and women’s health.