CLIENT

Innovative Hematology, Inc.

As a non-profit treating both common and rare blood disorders, Innovative Hematology, Inc. (IHI) needed a partner to help them reach more people about the excellent patient-centered health care they provide. After completing a comprehensive audit and strategy in 2025, Green Loop identified a key area of opportunity to reach new prospective patients and provider partners across the state and surrounding markets: digital ads.

Since January 2026, we’ve collaborated with IHI to strategize and implement an extensive, cohesive digital ads program spanning Google (Search, Display, Video/YouTube, Performance Max), LinkedIn and Meta, as well as exploring connected TV. Ads have promoted the organization’s services and care broadly, as well as within targeted demographics like gene therapy care and women’s health.

  • Digital ad strategy

  • Digital ad copywriting, implementation & optimization

  • Data analysis & reporting

In 2026, Innovative Hematology’s ads have had…

4 M

Targets reached

1 M

Video views generated

85 K+

Clicks to their website

Headshot of Noelle Sexton

CLIENT WORDS

Green Loop has been an invaluable partner in helping Innovative Hematology, Inc. expand awareness of our patient-centered care and connect with more patients and providers through strategic digital advertising. Their expertise has enabled us to effectively promote both our broad range of hematology services and specialized areas of care, including gene therapy and women's health.

Throughout the partnership, Green Loop has demonstrated a deep understanding of our goals, exceptional strategic guidance, and a commitment to delivering measurable results.

NOELLE SEXTON, Marketing Coordinator, Innovative Hematology, Inc.