CLIENT

Michigan Association of CPAs (MICPA)

For their 125th anniversary, the Michigan Association of CPAs (MICPA) needed a partner to generate awareness, stimulate social engagement, and drive event registration to members and non-members across the state.

We launched a two-phase social ad campaign on Meta and LinkedIn, targeting both members and non-members to build awareness and participation for this important milestone. Phase 1 touted the benefits of membership and MICPA’s commitment to the profession over the past 125 years; in phase 2, we geo-targeted members and non-member accountants by region for specific upcoming events. To round out the campaign, our team also supplied organic social copy to support the theme and share Society memories.

The three-month campaign generated over 600K impressions and nearly 15K clicks to various photos, events and other related pieces of content.

  • Social media content creation

  • Digital ad strategy

  • Digital ad implementation & optimization

  • Data analysis & reporting

Headshot of Jennifer Rogers, Marketing Services Director at the Michigan Association of CPAS (MICPA)

CLIENT WORDS

"The Green Loop team clearly understood our goals and helped strategize, launch, and track campaigns that engaged our audiences in new ways."

JENNIFER ROGERS, Marketing Services Director, MICPA