CLIENT

North Carolina Association of CPAs

The North Carolina Association of CPAs came to Green Loop in a phase of big transition. Their CEO, Sharon Bryson, a team member for almost 40 years, was retiring, and they sought expert strategy to navigate telling the story of her career alongside the exciting potential of a new phase of the organization.

Green Loop developed a content strategy, led video creation, ghostwrote content for leadership and led PR consultation as they navigated the end of Sharon’s career and the process of hiring a new CEO.

Following the transition of their new CEO, Mark Soticheck II, CPA, Green Loop began working with the team to develop thought leadership content to grow Mark’s presence on LinkedIn. This includes working closely with Mark to transform his thoughts into polished content that has actively generated shares, comments, and overall boosted engagement for his posts on LinkedIn.