COPYWRITER

Una Hartzell-Baird

Most people would never guess that Una is a refugee. Her perfect Midwestern broadcaster accent doesn't hint at her international origins, making her journey to Indianapolis and eventually Green Loop all the more remarkable. This unexpected background gives her a unique perspective on storytelling, communication across cultures, and the power of finding your voice in a new place.

Una's path to marketing began at a local Indianapolis music store where she worked as both cashier and violin teacher—an early indication of her ability to juggle multiple roles seamlessly. After picking up skills across retail, insurance, and martial arts, this public affairs major landed an administrative support role at a language agency that eventually blossomed into a leadership position where she grew and innovated within a fledgling department. When she realized she was constantly being assigned writing tasks beyond her official roles, Una made the strategic pivot to copywriting and had the perfect timing to join Green Loop early in her transition.

Una is a ruthlessly efficient maximizer and insatiable learner who brings fresh angles and perspectives while keeping projects running with clockwork precision—you could set your watch by her. While clients love her writing, they're equally drawn to her cheeky sense of humor and remarkable ability to seamlessly adapt to their teams, becoming an extension of their organization rather than just an external resource.

Her hero moment came while working closely with a senior care client who needed consistent content but struggled with the ideation process. Una developed a comprehensive list of monthly blog ideas covering 18 months of content planning. The client team simply had to review and approve, saving dozens of hours on brainstorming and streamlining their entire planning, writing, and publication workflow.

Una's marketing philosophy is as wry as her humor: "Create work so good that the client gets obnoxiously excited to share it." This serves as her north star for creating content that's genuinely engaging, interesting, and shareable rather than just filling space on a content calendar.

Want to connect with Una? Tell her about what you’re currently geeking out about, bring up homeschooling, book recommendations, or staying organized, and you'll want to clear your calendar for the next few hours.