ARTICLES
What’s on our mind.
Thoughts, trends, how-to’s and doses of inspiration from the Green Loop taem.
How to Adjust to New Features in Social Platforms
We’ve all been there. You open up Instagram and the layout is different…again.
You can’t find your tools and when you do, they are buried deep into some Meta page you’ve never seen before.
What’s worse than that? Figuring out a brand new feature.
The Summer I Found My Place at Green Loop
At the beginning of my internship with Green Loop, I experienced a lot of "firsts." My first internship. My first time working with a marketing agency. My first time working in a "grown up" office.
It's safe to say I was intimidated.
Does AI Have a Place in Creative Work?
The spread of AI tools means we’re all asking questions. Is there room for AI in creative work? Should we be using it? What about data privacy?
More Than an Internship: Reflecting on 1.5 Years at Green Loop
When I started my internship at Green Loop Marketing a year and a half ago, I remember walking into an agency filled with talented, experienced marketers and wondering, “What could I possibly bring to the table that isn’t already here?”
Designing for Everyone: 4 Simple Ways to Improve Website Accessibility
Accessibility is important, but what does that mean for you, especially when it comes to your website? Most people think about visual impairments when it comes to digital accessibility. True accessibility, however, takes into account hearing, motor and cognitive abilities. It's about creating the most optimal user experience for anyone and everyone who visits your site.
Should My Marketing Strategy Include Influencers and Community Partners?
The short answer… likely yes!
Brands and organizations want to know: How do we get new people to notice us? How do we build trust quickly? How do we show up in the right communities and spaces?
Why the Metrics You’re Tracking Don’t Matter - and What to Track Instead
In the world of digital marketing, it’s so easy to get overwhelmed by the vast amount of metrics available to track for every strategy and tactic. It’s equally easy to get caught up in metrics that, to put it bluntly, don’t really matter. Yes, I’m looking at you, impressions, followers and opens.
To Trend? Or Not to Trend?
Trends can be a fun and exciting way to increase awareness for your brand and to show your audience that you are on trend and paying attention to pop culture, but how do you know what trends to participate in and which ones you should leave alone?
What Is Generative Engine Optimization (GEO), and Why It Matters for the Future of Search
Search is changing—fast. As tools like ChatGPT, Perplexity, and Google’s AI Overviews reshape how people find information, brands can’t rely on traditional SEO alone to stay visible.
As AI begins to summarize the web for us, a new kind of search visibility is emerging: Generative Engine Optimization.
4 Tips for Creating a Monthly Email Newsletter Your Audience Will Love
Email has been a trusted communication tool for decades. Unlike social media platforms that are constantly changing, email offers a consistent channel that gives you nearly full control, and it remains one of the most cost-effective ways to reach your audience.
Maintaining Authenticity While Staying True to Your Brand
With so much content created by algorithms and AI, people are craving something real. They want to know the people and the purpose behind the brands they follow. That’s why authenticity matters so much. If your audience doesn’t trust what you say, it doesn’t matter how polished your posts look. Brand trust is what keeps people coming back and what helps your brand build lasting relationships.
The hard part? Figuring out how to stay true to your brand while also being relatable. Here’s how you can do it.
LinkedIn Video: A Crash Course in Navigating the New Video Feed and Creating Successful Content
No one asked for lip synchs and viral dance trends in their LinkedIn feed. Fortunately, it hasn’t gone that far (yet?), but the platform IS banking on creator-style content to entertain and inspire users to consider LinkedIn the next place they swipe through videos.
How to Spot AI-Generated Images (And Why It Matters for Marketers)
As AI-generated visuals continue to flood our feeds, marketers and creators are faced with a new challenge: knowing what’s real, what’s fake, and what it means for brand trust.
Video Projects: When to Hire a Pro vs. DIY
In this age of digital media, it's not uncommon that we see short form video content on almost every social media platform. Over the years it has grown to be crucial for engagement on social media.
A Marketer’s Guide to Organizing Brand Assets Without Losing Your Mind
Whether you’re working with in-house teams, freelancers, or outside partners, having clear, shareable brand materials helps ensure consistency, saves time, and reduces the back-and-forth. These 6 best practices will help you find success in your future brand collaborations.
Capturing Success: 6 Essential Practices for Your Next Content Shoot
In a world where video content dominates our feeds, it’s easy to overlook the strategy and skill behind every standout shot. Creating compelling content isn’t just about hitting records, it starts with a clear concept, a solid plan, and the right approach behind the lens.
Influencer Marketing 101: Key Insights and Best Practices
We all know influencer marketing—it’s everywhere and growing in popularity within client strategies. Before we dive in, it’s important to distinguish between influencers and content creators. Influencers shape behavior and drive sales, while creators generate content, ideas, and communities, going beyond just influencing purchases.
Lessons From My Internship
Sarah was one of our amazing interns over the past year! She is a marketing student at the IUI Kelley School of Business. Below Sarah shares the biggest lessons she learned and the skills she developed during her time with Green Loop.
Avoid These 10 Marketing ‘Icks’
If you haven’t encountered the term yet, you likely have an idea of exactly what an “ick” is. A staple in Gen Z’s vocabulary and an ongoing internet trend, the term means something cringe-worthy or off putting. Did you miss our TikTok and Instagram Reels about marketing icks? Click the links. We’ll wait right here. When you’re done, check out several more marketing mistakes you’ll want to avoid (and what to do instead).
A Year in Projects: Internship Reflection
Jenny Rodriguez was one of our incredible interns this past year! Jenny is a senior at Marian University studying marketing, sales, and Spanish. Below Jenny shares some of the projects she worked on, key takeaways, and her favorite memories!