CPA SOCIETIES & ASSOCIATIONS

From engaging members to growing a pipeline, there’s a lot on your plate. Good thing we have a big appetite.

Green Loop Marketing is your partner for strategic and creative marketing that aligns with your brand and strategic plan. We’re proud to help societies navigate the most common challenges for the modern association alongside the challenges of the CPA profession.

We’re proud to have worked with these leading CPA societies.

You need a marketing partner who isn’t afraid to roll up their sleeves.

At Green Loop, we pride ourselves on being an agency that brings the strategy to the table and leads the implementation. We’re here to get into the weeds and be your third arm to help you accomplish goals like:

Reach and engage your members through social media
Build thought leadership content
Boost member renewal efforts
Target potential members with tailored messaging on the benefits of membership
Grow event awareness and attendance

Most of all, we bring years of best practices, ever-growing insights, and a passion for your unique type of professional organization.

WHAT WE DO

What can you expect when you work with Green Loop?

Genuine interest in your organization and team, a good dad joke or two, and successes like these from our society partners:

65%+

Massachusetts Society of CPAs was able to reach 65%+ of members via targeted messaging on LinkedIn.

254k

The Virginia Society of Certified Public Accounts received 254,783 impressions and 3,994 clicks in its first-ever TikTok campaign aimed at high school and early college-aged students to build awareness of the accounting profession..

133%

Social media traffic to the Indiana CPA Society website increased by 133% across all social channels in our first year of engagement. This included a 115% increase from Facebook, 178% increase from LinkedIn, and 185% increase from 185%.

6,295

The North Carolina Association of CPAs received 6,295 impressions from just two LinkedIn posts, part of a Green Loop-executed social media plan for their CEO transition. The two posts also generated 276 engagements and 424 video views.

170

The Tennessee Society of CPAs gained 170 followers across social platforms in 3 months.

337%

In six months, the New York State Society of CPAs saw a 337% increase in Facebook impressions and a 150% increase in Instagram impressions.

90

In less than 90 days, the Massachusetts CPA Society’s Career Pathways TikTok ads drove over 2,500 Massachusetts high school students and 1,000 college students to the student resources page on their website.

78%

Despite spending 78% less than their previous efforts, the Illinois CPA Society experienced a 208.2% increase in clicks in their annual Find a CPA digital ads campaign.

1,222%

In the first year of engagement, the Ohio Society of CPAs saw a 1,222% increase in both clicks and comments on LinkedIn, while likes were up 830%.

469+

The Indiana CPA Society gained 469+ membership renewal conversions from LinkedIn ads as of 2023.

65%

The Ohio Society of CPAs’s website bounce rate decreased 65% in one year of working with Green Loop.

$10k

In a two-month digital ads campaign, the North Carolina Association of CPAs generated over $10k in membership revenue and added 21 new members.

CLIENT WORDS

Partnering with Green Loop on social media management, content production and ad strategy has helped us hone in on our strategic plan objectives and focus our efforts on what really matters.

As we continue to prioritize growing the CPA pipeline, Green Loop’s key recommendations and strategy gave us the tools we needed to further connect with future CPAs on all our communications channels in a more meaningful way.

KATIE KIRKTON, Creative Manager, Indiana CPA Society

Client Highlights